Social Media in eLearning, Business Branding, and Interpersonal Communication

Social media has made a tremendous impact, not only on the landscape of Internet marketing, but also on the society at large. It has revolutionized the way people share and process huge streams of information they receive and create on a daily basis.

Through Facebook, Twitter, Tumblr, and other social media platforms, people have a chance to share and upload newsworthy information fast, making data dissemination more convenient and viral in nature. What makes it even more socially significant is that the information from these platforms are fueled and powered by the people for purposes that matter to them like education, business, and interpersonal communication.

Social Media in eLearning
One of the goals of education is to foster social intelligence among students. In our modern era, students are given more opportunities to learn and harness interpersonal skills using other media like eLearning, an innovative subject delivery method that uses the power of information technology. Instead of being confined in the four walls of the classroom and the pages of books, knowledge is now shared using this more convenient medium.

Social media plays a huge role in leveraging the reach of education by giving it a more hip and effective packaging that students can relate to. The marriage of Internet media and online education also helps the employee training industry to provide efficient trainings that will improve the performance of the workforce.

Twitter and Facebook are now used in some Technology Enhanced Training to effectively disseminate reminders and materials to learners. These are also platforms where students/trainees and teachers can interact and communicate regarding important lesson points. Both teachers and students benefit because while teachers find it convenient to update materials, students also get to share information to make the lesson more meaningful to their lives.

Going Beyond Business Branding
More and more companies are capitalizing on the power of Twitter and Facebook to create a hit brand for their businesses. Koji BBQ, Starbucks, and Pizza Hut are just some of the giant brands that achieved much success through social networks. These tools helped them strengthen an active following, make a bigger name among consumers, and generate revenues from internet promotions.

To fully optimize this potential, Twitter and Facebook have added some features to help businesses get the word out about their products. FB released (Facebook Markup Language) FBML, a feature that allow users to send e-mails, create columns, dashboard, and header, and put up a static site within a Facebook account. This can help businesses harness the potentials of Facebook to funnel traffic and brand their products. Twitter’s real time and viral communication makes it an ideal network for businesses especially those who want to get constant feedback from consumers.

Interpersonal Communication with Limitless Possibilities
The primary goal of social networking sites is to give people an online portal where they can express themselves and interact with others. People become active in these accounts to reconnect with the world and widen their social diagram. As these networks become stronger and more viral, users start to utilize them to deliver important messages and news.

eLearning, business branding, and interpersonal communication are just few of the functions that drive social media straight to recognition. With their millions of active users and the current need to manage the huge amount of information on the Internet, we can expect that social sites are here to stay for a long time.